Harry Coe on following his dad into sport with sponsorship start-up Luscid

Harry Coe, son of Olympic champion distance runner turned World Athletics chief Lord Sebastian Coe, on launching his own career in the sport sector with sponsorship-focused tech start-up Luscid.

Luscid wants brands to make better sponsorship deals with data, not guesswork

For brands, sponsorships and partnerships can be valuable ways of driving awareness. With varying amounts of data available, picking the most effective sponsorship opportunities isn’t always straightforward. That’s where Luscid wants to step in, with a platform designed to help brands find the best places to deploy their sponsorship and partnership budgets.