An innovative partnerships insight platform that maps out the entire sponsorship ecosystem
Luscid allows the user to navigate the data minefield via a platform experience that consolidates 7 separate data API’s in to one user interface.
A partnership search is rarely straightforward. Luscid’s innovative criteria control panel allows the user to trial multiple scenarios and instantly view shifts in recommendations.
Creating a Luscid report takes a matter of minutes. Allowing a user to view objective and accountable recommendations far faster than traditional manual methodologies.
Providing guidance across
7 Partnership Categories 87 Audience Passion Points 8,500+ Potential Partner Properties
Fuelled via an integration of
6 Data Sources – global survey, social listening, search, social and historic commercial insight
Delivering measurement across
50 Countries
100,000 Audience Profile Points
For too long, the sponsorship / partnership industry has been heavily influenced by personal relationships and human bias, rather than transparent, data-driven judgements.
Luscid is here to change this.
As the sports sponsorship landscape continues to transform, brands are moving beyond traditional logo placement toward sophisticated, data-driven partnerships. From immersive VR experiences to purpose-led initiatives, discover how technology and changing values are reshaping sports sponsorship in 2025. Brands that embrace these trends while maintaining authentic connections will be best positioned to succeed.
With sponsorship representing 12% of marketing budgets and the global market continuing to grow, effective budget allocation is crucial. We examine the five essential considerations that shape successful sponsorship budgeting in today’s dynamic market, exploring how rights fees, activation investment, strategic alignment, risk management and internal resource allocation interact to create comprehensive sponsorship strategies.
The 2024-25 Gallagher Premiership roared into action, with Bath exacting revenge on last season’s champion winners Northampton Saints. With the new season underway, Luscid’s Business Development Manager, Vipul Londhe, provides a data-driven analysis of the sponsorship landscape, offering valuable insights into the league’s potential for brand partners.
Schedule your free platform demo and find out how your business can benefit.
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