What makes Luscid different?

A Complete View

Luscid allows the user to navigate the data minefield via a platform experience that consolidates 7 separate data API’s in to one user interface.

Tailored Insight

A partnership search is rarely straightforward. Luscid’s innovative criteria control panel allows the user to trial multiple scenarios and instantly view shifts in recommendations.

Accuracy & Efficiency

Creating a Luscid report takes a matter of minutes. Allowing a user to view objective and accountable recommendations far faster than traditional manual methodologies.

Trusted by Brands, Rights Owners and Agencies

A comprehensive partnership insight platform

Providing guidance across

7 Partnership Categories
87 Audience Passion Points
8,500+ Potential Partner Properties

Fuelled via an integration of

6 Data Sources – global survey, social listening, search, social and historic commercial insight

Delivering measurement across

50 Countries
100,000 Audience Profile Points

Sponsorship decision-making backed by data

For too long, the sponsorship / partnership industry has been heavily influenced by personal relationships and human bias, rather than transparent, data-driven judgements. 

Luscid is here to change this.

What’s in a Name: The Power of Venue Sponsorships

Over the past year, venue naming rights sponsorships have been a prominent topic generating buzz across the sports and entertainment industry. In May, the highly anticipated Co-Op Live Venue opened its doors in the Northwest, instantly becoming the region’s premier indoor entertainment destination. More recently, one of the UK’s oldest and most historic sports venues, Twickenham, announced a landmark £100m 10-year naming rights partnership with Allianz, sparking a lively industry debate.

Edinburgh Fringe Festival Sponsorship: Elevate Your Brand at Scotland’s Premier Arts Event

As the summer of sport is in full swing, the world of arts and culture kicked off one of its most celebrated events, The Edinburgh Fringe Festival. Brands are presented with a unique opportunity to engage diverse audiences on a global stage. This annual festival, known for its eclectic mix of performances and unrivalled vibrancy, has become a focal point for marketers seeking to elevate their brand presence in an increasingly competitive landscape.

Sponsorship storytelling

From Seconds to Loyalty: Sponsorship Storytelling in the Age of Shrinking Attention Spans

In today’s saturated digital marketing landscape, consumers face an overwhelming flood of messages across various platforms, leading to shortened attention spans and making it difficult for brands to stand out. As traditional advertising struggles to capture attention and create lasting impressions, brands must enhance their sponsorship strategies and harness the power of storytelling to connect with audiences effectively.