An innovative partnerships insight platform that maps out the entire sponsorship ecosystem
Luscid allows the user to navigate the data minefield via a platform experience that consolidates 7 separate data API’s in to one user interface.
A partnership search is rarely straightforward. Luscid’s innovative criteria control panel allows the user to trial multiple scenarios and instantly view shifts in recommendations.
Creating a Luscid report takes a matter of minutes. Allowing a user to view objective and accountable recommendations far faster than traditional manual methodologies.
Providing guidance across
7 Partnership Categories 87 Audience Passion Points 8,500+ Potential Partner Properties
Fuelled via an integration of
6 Data Sources – global survey, social listening, search, social and historic commercial insight
Delivering measurement across
50 Countries
100,000 Audience Profile Points
For too long, the sponsorship / partnership industry has been heavily influenced by personal relationships and human bias, rather than transparent, data-driven judgements.
Luscid is here to change this.
With sponsorship representing 12% of marketing budgets and the global market continuing to grow, effective budget allocation is crucial. We examine the five essential considerations that shape successful sponsorship budgeting in today’s dynamic market, exploring how rights fees, activation investment, strategic alignment, risk management and internal resource allocation interact to create comprehensive sponsorship strategies.
The 2024-25 Gallagher Premiership roared into action, with Bath exacting revenge on last season’s champion winners Northampton Saints. With the new season underway, Luscid’s Business Development Manager, Vipul Londhe, provides a data-driven analysis of the sponsorship landscape, offering valuable insights into the league’s potential for brand partners.
Over the past year, venue naming rights sponsorships have been a prominent topic generating buzz across the sports and entertainment industry. In May, the highly anticipated Co-Op Live Venue opened its doors in the Northwest, instantly becoming the region’s premier indoor entertainment destination. More recently, one of the UK’s oldest and most historic sports venues, Twickenham, announced a landmark £100m 10-year naming rights partnership with Allianz, sparking a lively industry debate.
Schedule your free platform demo and find out how your business can benefit.
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