Luscid's technology saves time and increases accuracy of sponsorship evaluation
Accor, a world-renowned hospitality leader, sought a precise, efficient, and transparent sponsorship decision-making process – with the aim of guiding a new 5-year partnership strategy. They were the ideal brand partner to prove the concept of how a technology capability could help solve an industry-wide challenge.
Globally, Accor is one of the most active players within the hospitality and accommodation sector with Luscid data indicating a 9 figure annual rights spend. This includes multiple regional and local partnerships.