Press
Harry Coe on following his dad into sport with sponsorship start-up Luscid
Harry Coe, son of Olympic champion distance runner turned World Athletics chief Lord Sebastian Coe, on launching his own career in the sport sector with sponsorship-focused tech start-up Luscid.
Luscid wants brands to make better sponsorship deals with data, not guesswork
For brands, sponsorships and partnerships can be valuable ways of driving awareness. Association with a suitably aligned event, TV show, podcast, venue, etc can make for powerful marketing…
92. Luscid
Luscid is a software platform that helps brands deploy sponsorship and marketing budgets based on data-driven insights. Leveraging the power of the largest global dataset for the sponsorship industry, Luscid empowers users to better understand how customer’s behaviours, brand values, and business goals align with potential global sports and entertainment partnerships.