Harry Coe on following his dad into sport with sponsorship start-up Luscid

Harry Coe, son of Olympic champion distance runner turned World Athletics chief Lord Sebastian Coe, on launching his own career in the sport sector with sponsorship-focused tech start-up Luscid.

Luscid wants brands to make better sponsorship deals with data, not guesswork

For brands, sponsorships and partnerships can be valuable ways of driving awareness. With varying amounts of data available, picking the most effective sponsorship opportunities isn’t always straightforward. That’s where Luscid wants to step in, with a platform designed to help brands find the best places to deploy their sponsorship and partnership budgets.

Luscid has been shortlisted for the TechRound 100

Luscid is a software platform that helps brands deploy sponsorship and marketing budgets based on data-driven insights. Leveraging the power of the largest global dataset for the sponsorship industry, Luscid empowers users to better understand how customer’s behaviours, brand values, and business goals align with potential global sports and entertainment partnerships.