Technology brands have flooded into F1 in recent years, investing huge amounts of money across the grid, but with so many fighting for space and impact, are they getting the visibility and cut through they would expect from such large investments?
Luscid proudly announces that Vipul Londhe, our Business Development Manager, has been named to the International Sports Convention’s (ISC) prestigious 30 Under Thirty list.
Ten years ago, sponsorship was about visibility. Today, what to sponsor can define a brand’s success. The smartest brands are moving beyond logo placements—leveraging AI-driven insights, digital activations, and purpose-led sponsorships to create real business impact.
The Sponsorship Challenge: Navigating Decisions with Confidence Sponsorship opportunities are abundant, but choosing the right one isn’t always straightforward. For financial services brands, the stakes are higher than ever, marketing spend must be justified, and partnerships must deliver meaningful results. With a multitude of high-profile sponsorship opportunities available, how can brands overcome sponsorship challenges and… Continue reading Navigating Sponsorship Challenges: Finding the Right Fit – Case Study
A robust sponsorship strategy is more than just visibility, it’s about building meaningful partnerships that connect with your audience and drive measurable outcomes. Discover how to craft a strategy that aligns with your goals, amplifies your brand, and creates lasting impact through thoughtful planning, strategic partnerships, and creative activations. Unlock the potential of sponsorship today.
As the sports sponsorship landscape continues to transform, brands are moving beyond traditional logo placement toward sophisticated, data-driven partnerships. From immersive VR experiences to purpose-led initiatives, discover how technology and changing values are reshaping sports sponsorship in 2025. Brands that embrace these trends while maintaining authentic connections will be best positioned to succeed.
The complexity of evaluating partnerships has never been greater, with properties offering seemingly similar benefits and opportunities. Making the right choice requires moving beyond gut feeling to concrete, data-driven decisions. When a significant opportunity emerged, we needed to transform interest into evidence-based validation through data-driven partnership selection. When evaluating sponsorship opportunities for a B2B brand,… Continue reading A Data-Driven Approach to Partnership Selection: Case Study
With sponsorship representing 12% of marketing budgets and the global market continuing to grow, effective budget allocation is crucial. We examine the five essential considerations that shape successful sponsorship budgeting in today’s dynamic market, exploring how rights fees, activation investment, strategic alignment, risk management and internal resource allocation interact to create comprehensive sponsorship strategies.
Luscid, a UK sponsorship insights platform, has signed a deal with leading Canadian sponsorship and experiential marketing™ company, XMC, to empower brands in the region to make smarter, more impactful partnership decisions. This latest expansion follows Luscid’s successful launch into APAC earlier this year.
In today’s saturated digital marketing landscape, consumers face an overwhelming flood of messages across various platforms, leading to shortened attention spans and making it difficult for brands to stand out. As traditional advertising struggles to capture attention and create lasting impressions, brands must enhance their sponsorship strategies and harness the power of storytelling to connect with audiences effectively.
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