Luscid welcomes their first Canadian agency XMC

Luscid, a UK sponsorship insights platform, has signed a deal with leading Canadian sponsorship and experiential marketing™ company, XMC, to empower brands in the region to make smarter, more impactful partnership decisions. This latest expansion follows Luscid’s successful launch into APAC earlier this year.

Shaping the Future of Sponsorship: Innovation and Impact: An Exclusive Panel Discussion

Join us for a morning of insights and networking In today’s fast-paced business environment, traditional sponsorship models are being challenged. Advances in technology, changing consumer habits, and global economic shifts are changing the way brands connect with their audiences. We’ve Reached Capacity! Thank you for your interest in “Shaping the Future of Sponsorship: Innovation and… Continue reading Shaping the Future of Sponsorship: Innovation and Impact: An Exclusive Panel Discussion

From Seconds to Loyalty: Sponsorship Storytelling in the Age of Shrinking Attention Spans

In today’s saturated digital marketing landscape, consumers face an overwhelming flood of messages across various platforms, leading to shortened attention spans and making it difficult for brands to stand out. As traditional advertising struggles to capture attention and create lasting impressions, brands must enhance their sponsorship strategies and harness the power of storytelling to connect with audiences effectively.

Luscid secures over $1m funding to revolutionise the global sports and entertainment sponsorship industry

Delighted to announce that Luscid, has achieved a significant milestone by securing over $1 million in funding. This investment will fuel our mission to revolutionise the global sports and entertainment sponsorship industry.

Harry Coe on following his dad into sport with sponsorship start-up Luscid

Harry Coe, son of Olympic champion distance runner turned World Athletics chief Lord Sebastian Coe, on launching his own career in the sport sector with sponsorship-focused tech start-up Luscid.

Luscid wants brands to make better sponsorship deals with data, not guesswork

For brands, sponsorships and partnerships can be valuable ways of driving awareness. With varying amounts of data available, picking the most effective sponsorship opportunities isn’t always straightforward. That’s where Luscid wants to step in, with a platform designed to help brands find the best places to deploy their sponsorship and partnership budgets.