Beyond the Scrum: Unlocking Brand Value in Premiership Rugby Sponsorship

The 2024-25 Gallagher Premiership roared into action, with Bath exacting revenge on last season’s champion winners Northampton Saints. With the new season underway, Luscid’s Business Development Manager, Vipul Londhe, provides a data-driven analysis of the sponsorship landscape, offering valuable insights into the league’s potential for brand partners.

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Luscid welcomes their first Canadian agency XMC

Luscid, a UK sponsorship insights platform, has signed a deal with leading Canadian sponsorship and experiential marketing™ company, XMC, to empower brands in the region to make smarter, more impactful partnership decisions. This latest expansion follows Luscid’s successful launch into APAC earlier this year.

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