Month: July 2024

In just a few weeks, the 2024 Olympic Games will head to Paris. Despite ranking comfortably within the top three most-watched global sporting events, the Olympics stands apart with its notably brand-free stadiums and field of play. Yet, the absence of visible logos hasn’t deterred sponsors, having generated over $2 billion of annualised spend – a figure more than any other sporting property.

It’s a bumper summer of sport this year headlined by two huge sporting events, Euro 2024, and the Paris Olympics. However, let’s not forget the annual highlight of the tennis calendar, Wimbledon. As the tournament unfolds over the next two weeks, Luscid’s Chief Strategy Officer, Damien Gillman, analyses this prestigious event’s value.