Led by the NFL, the major US sports federations have accelerated their growth on the other side of the Atlantic in recent years. Luscid’s Commercial Manager Ajay Suglani analyses the considerations this will have on sponsorship strategy at brands and rights-holders alike.
Month: December 2023
Harry Coe on following his dad into sport with sponsorship start-up Luscid
Harry Coe, son of Olympic champion distance runner turned World Athletics chief Lord Sebastian Coe, on launching his own career in the sport sector with sponsorship-focused tech start-up Luscid.
Luscid wants brands to make better sponsorship deals with data, not guesswork
For brands, sponsorships and partnerships can be valuable ways of driving awareness. With varying amounts of data available, picking the most effective sponsorship opportunities isn’t always straightforward. That’s where Luscid wants to step in, with a platform designed to help brands find the best places to deploy their sponsorship and partnership budgets.
Luscid has been shortlisted for the TechRound 100
Luscid is a software platform that helps brands deploy sponsorship and marketing budgets based on data-driven insights. Leveraging the power of the largest global dataset for the sponsorship industry, Luscid empowers users to better understand how customer’s behaviours, brand values, and business goals align with potential global sports and entertainment partnerships.
It’s time to focus on the ‘Why?’ behind sponsorship decisions
Sponsorship marketing has sometimes struggled to gain the same level of trust amongst brand marketers as other marketing verticals. Luscid CEO Harry Coe explores why this may be the case – and what can be done to improve matters.
Welcome to the Era of Partnership Marketing!
As audiences engage with their interests and passions more consistently than ever before, Chief Strategy Officer at Luscid, Damien Gillman, emphasises the importance of partnership marketing in helping brands become an organic part of their customers’ daily routine.