October 2025 marks a pivotal moment for UK FMCG brands. New regulations banning pre-9 pm TV advertising and restricting digital promotion will significantly disrupt how food and beverage companies engage consumers. These changes demand more than tactical tweaks; they require a fundamental shift in brand visibility strategy. In response, Luscid and The Value Xchange have joined forces to offer brands clarity and confidence as they navigate the UK’s HFSS advertising restrictions.
How FMCG Brands Can Thrive Despite UK HFSS Advertising Restrictions
