London, 8th October 2024 – Luscid, a UK sponsorship insights platform, has signed a deal with leading Canadian sponsorship and experiential marketing™ company, XMC, to empower brands in the region to make smarter, more impactful partnership decisions. This latest expansion follows Luscid’s successful launch into APAC earlier this year.
The global sponsorship market exceeded $100 billion in 2023 and is expected to almost double by 2030. North America, home to some of the world’s biggest sports leagues like the National Basketball Association (NBA) and Major League Baseball (MLB) is one of the biggest regions for sports sponsorship. Despite this, many brands struggle with the lack of data and insights necessary for informed sponsorship decisions. XMC and Luscid aim to bridge this gap by providing brands with insights and the tools they need to navigate the global sponsorship landscape.
By integrating Luscid’s extensive dataset into its market research, XMC will further enable brands to understand how potential sponsorship deals align with customer behaviour, brand values and business objectives, whilst being tailored to their budget size.
Luscid is the largest global dataset for the sponsorship industry and utilises 500,000 historic and live partnerships from the last 15 years, analysed across 80 countries. It allows brands to identify their target audiences, reach desired touchpoints and identify the most effective partnerships within the global sports and entertainment landscape.
Steven Lewis, Founder & President of XMC said: “The sponsorship landscape is evolving rapidly, and brands can no longer afford to rely on intuition alone. In today’s competitive market, data is crucial for making informed decisions. With Luscid’s dataset, and our proprietary methodology, we will provide brands with the actionable insights they need to make smarter and more strategic sponsorship decisions. By removing bias from the equation, we can enable brands to achieve better outcomes with less guesswork.”
Harry Coe, CEO and Co-Founder of Luscid said: “Luscid was designed to serve a global client base. Expansion in a new region is always an exciting milestone for us. When it is a nation in North America with such a rich history in sports and entertainment as well as such a prominent place in today’s sponsorship landscape, it makes it all the more noteworthy. XMC are leaders in this region, I know the Luscid platform will only strengthen this position”.
