The Luscid Methodology
Sponsorship is a dynamic and influential marketing tool, offering brands a unique way to connect with their audiences, drive engagement and enhance their reputation. However, choosing the right sponsorship opportunities requires more than just intuition, it demands a strategic approach that ensures alignment with business objectives, audience insights, and measurable impact. Without a clear methodology, sponsorship investments can become fragmented and ineffective, missing opportunities to deliver real business value.
At Luscid, we redefine sponsorship decision-making by combining strategic expertise with cutting-edge technology. Our proprietary methodology ensures that brands maximise the impact of their sponsorship investments.
Our Approach
Luscid empowers brands to make informed sponsorship decisions by leveraging data-driven insights, audience profiling, and structured evaluation. Our platform helps brands identify, compare, and select sponsorship opportunities that align with their objectives, values, and target audience. We do this through five key pillars:
1. Brand Objectives
We use brand awareness and engagement as key factors in identifying the right sponsorship opportunities. By assessing how different sponsorships align with a brand’s need to increase visibility or deepen audience relationships, we ensure every investment serves a strategic purpose.
2. Audience
We leverage audience data to match brands with sponsorships that resonate with their target consumers. Our proprietary software aggregates key insights, including demographics, behaviours, and engagement levels, to help brands make informed, strategic decisions.
3. Key Touchpoints
Successful sponsorships are activated across multiple marketing channels. Luscid helps brands identify the most effective sponsorship opportunitities through different key touchpoints, such as PR, digital content, event activations, or broadcast media, to ensure their sponsorship strategy delivers maximum impact.
4. Budget Optimisation
Luscid ensures sponsorship recommendations align with financial resources. Brands can input their sponsorship budget, and our platform prioritises opportunities that offer the best value for investment, helping them allocate resources efficiently.
5. Brand Values
We assess how sponsorship opportunities align with a brand’s core values to ensure authenticity and meaningful audience connections. By selecting partnerships that reflect a brand’s principles, we help brands enhance credibility and foster stronger relationships with their audience.
Our Proprietary Software
At the core of our methodology is our advanced data-driven platform, which empowers brands to:
- Compare and rank sponsorship environments based on audience suitability, brand fit, and business objectives.
- Evaluate specific sponsorship properties through structured analysis to identify the best commercial strategic opportunities.
- Support your sponsorship decisions with best-in-class commercial and audience data.
Why Luscid?
In an industry often driven by gut feeling, personal connections and biases, Luscid brings the rigour and insight to better align your sponsorship decision. By integrating brand values, audience insights, key touchpoints and budget efficiency, we help brands make sponsorship decisions that drive true business impact from brand awareness to brand engagement and more.
Make your sponsorship investments count. Work with Luscid and unlock the power of data-driven decision-making.
