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Technology brands have flooded into F1 in recent years, investing huge amounts of money across the grid, but with so many fighting for space and impact, are they getting the visibility and cut through they would expect from such large investments?

The Sponsorship Challenge: Navigating Decisions with Confidence Sponsorship opportunities are abundant, but choosing the right one isn’t always straightforward. For financial services brands, the stakes are higher than ever, marketing spend must be justified, and partnerships must deliver meaningful results. With a multitude of high-profile sponsorship opportunities available, how can brands overcome sponsorship challenges and… Continue reading Navigating Sponsorship Challenges: Finding the Right Fit – Case Study

The complexity of evaluating partnerships has never been greater, with properties offering seemingly similar benefits and opportunities. Making the right choice requires moving beyond gut feeling to concrete, data-driven decisions. When a significant opportunity emerged, we needed to transform interest into evidence-based validation through data-driven partnership selection. When evaluating sponsorship opportunities for a B2B brand,… Continue reading A Data-Driven Approach to Partnership Selection: Case Study