Sports & Entertainment Data Unlocked

October 2025 marks a pivotal moment for UK FMCG brands. New regulations banning pre-9 pm TV advertising and restricting digital promotion will significantly disrupt how food and beverage companies engage consumers. These changes demand more than tactical tweaks; they require a fundamental shift in brand visibility strategy. In response, Luscid and The Value Xchange have joined forces to offer brands clarity and confidence as they navigate the UK’s HFSS advertising restrictions.

Airlines are investing more in soccer and other mainstream sports than ever, but is it

Technology brands have flooded into F1 in recent years, investing huge amounts of money across the grid, but with so many fighting for space and impact, are they getting the visibility and cut through they would expect from such large investments?