The Airline Sponsorship Boom: Where Can Brands Lead, Not Just Compete?
Airlines are investing more in soccer and other mainstream sports than ever, but is it
Sponsorship Strategy Reimagined
Sports & Entertainment Data Unlocked
An innovative partnerships insight platform that maps out the entire sponsorship ecosystem
What makes Luscid different?
A Complete View
Luscid allows the user to navigate the data minefield via a platform experience that consolidates 7 separate data API’s in to one user interface.
Tailored Insight
A partnership search is rarely straightforward. Luscid’s innovative criteria control panel allows the user to trial multiple scenarios and instantly view shifts in recommendations.
Accuracy & Efficiency
Creating a Luscid report takes a matter of minutes. Allowing a user to view objective and accountable recommendations far faster than traditional manual methodologies.
Trusted by Brands, Rights Owners and Agencies
A comprehensive partnership insight platform
Providing guidance across
7 Partnership Categories 87 Audience Passion Points 8,500+ Potential Partner Properties
Fuelled via an integration of
6 Data Sources – global survey, social listening, search, social and historic commercial insight
Delivering measurement across
50 Countries
100,000 Audience Profile Points
Sponsorship decision-making backed by data
For too long, the sponsorship / partnership industry has been heavily influenced by personal relationships and human bias, rather than transparent, data-driven judgements.
Luscid is here to change this.
12.5% of F1 Sponsorship Deals Are Now from the Tech Industry. Is the Grid Too Crowded?
Technology brands have flooded into F1 in recent years, investing huge amounts of money across the grid, but with so many fighting for space and impact, are they getting the visibility and cut through they would expect from such large investments?
What to Sponsor: Making Strategic Choices for Lasting Impact
Ten years ago, sponsorship was about visibility. Today, what to sponsor can define a brand’s success. The smartest brands are moving beyond logo placements—leveraging AI-driven insights, digital activations, and purpose-led sponsorships to create real business impact.
