Join us for a morning of insights and networking
In today’s fast-paced business environment, traditional sponsorship models are being challenged. Advances in technology, changing consumer habits, and global economic shifts are changing the way brands connect with their audiences.
We've Reached Capacity!
Thank you for your interest in “Shaping the Future of Sponsorship: Innovation and Impact”. Due to overwhelming demand, we’ve reached full capacity for this exclusive event.
Join our Waiting List: There’s still a chance to attend if a spot becomes available. We’ll contact you on a first-come, first-served basis.
Our panel of experts will delve into:
- The latest trends reshaping the sponsorship landscape
- The importance of data and analytics to support sponsorship decision-making
- Strategies for creating authentic, purpose-driven partnerships
- Leveraging technology to enhance sponsorship activation and engagement
Whether you’re a seasoned sponsorship professional or new to the field, this event aims to arm you with the knowledge and connections needed to succeed in a new age of brand partnerships.
Event Details
Date: Thursday, 17th October 2024
Time: 8:30 AM – 10:30 AM
Venue: Harbottle & Lewis, 7 Savoy Court, London WC2R 0EX
Breakfast is included.
Expert Panellists
Melissa Noakes – Head of Sponsorship & Events, Santander.
With two decades of experience in connecting brands to audiences through passion-driven marketing, Melissa has orchestrated award-winning brand experiences and sponsorship activations globally for renowned names such as Santander, Sony Ericsson, Sony Mobile, Budweiser, L’Oreal, Jack Daniels, and Disney. Currently, she serves as the Head of Sponsorship and Events, overseeing a diverse portfolio that includes high-profile partnerships with Scuderia-Ferrari, Formula 1, Silverstone, Santander Cycles, and popular television personalities Ant and Dec. Her role also involves managing “The Numbers Game” initiative and curating a range of immersive brand experiences. Throughout her career, Melissa has consistently found innovative ways to leverage people’s passions, creating meaningful connections between brands and their target audiences.
Stuart Wareman – Global SVP Experience, Events & Sponsorships, Accor.
Based in Paris, Stuart leads a team coordinating and managing the hotel group’s global sponsorships, member experiences and corporate hospitality. The portfolio includes Paris Saint-Germain, Kylian Mbappe, Paris 2024 Olympic and Paralympic Games, Rugby World Cup France 2023, Roland-Garros, the Accor Arena, the Accor Stadium, SailGP & the Americas Cup, as well as multiple entertainment venues and food festivals around the world.
Before Accor, Stuart worked for nine years in hotel sponsorship, loyalty partnerships and co-brand credit cards, and spent over 12 years in sponsorship consultancy and consumer PR agencies. He is also a Board Director of the European Sponsorship Association (ESA) since 2017.
Stuart Wareman – Global SVP Experience, Events & Sponsorships, Accor.
Based in Paris, Stuart leads a team coordinating and managing the hotel group’s global sponsorships, member experiences and corporate hospitality. The portfolio includes Paris Saint-Germain, Kylian Mbappe, Paris 2024 Olympic and Paralympic Games, Rugby World Cup France 2023, Roland-Garros, the Accor Arena, the Accor Stadium, SailGP & the Americas Cup, as well as multiple entertainment venues and food festivals around the world.
Before Accor, Stuart worked for nine years in hotel sponsorship, loyalty partnerships and co-brand credit cards, and spent over 12 years in sponsorship consultancy and consumer PR agencies. He is also a Board Director of the European Sponsorship Association (ESA) since 2017.
Natalie Williams – Marketing Director EMEA, Airwallex
Natalie Williams leads marketing across EMEA for global financial platform, Airwallex. In her current role, Natalie heads up a team focused on accelerating the growth of Airwallex across the EMEA region, including launching and activating the Airwallex partnership with McLaren Formula 1.
Before joining Airwallex in 2022, Natalie led marketing and growth at startups and scaleups across both B2B and B2C in various industries, including consumer audio, revenue-based funding and autonomous vehicle technologies, having started her career at retailer GAP and Xerox. Passionate about tech startups, Natalie supports small businesses and mentors talent across sales and marketing in her spare time.
What You'll Gain
Deep Insights into Brand Decision-Maker Priorities:
- Understand the current landscape of sponsorship from the perspective of brands
- Gain insights into addressing common pain points in sponsorship negotiations and execution
Data-Driven Sponsorship Optimisation:
- Learn how to use data to enhance your sponsorship approach from start to finish
Innovation Technology Integration:
- Explore emerging technologies reshaping the sponsorship landscape
Strategic Foresight for Future-Proofing:
- Gain insights into upcoming trends that will shape the future of sponsorships
- Learn strategies for adapting your approach to meet changing consumer behaviours and expectations
- Understand how to build flexibility and innovation into long-term sponsorship agreements
Event Update: We've Reached Capacity
Due to high demand, “Shaping the Future of Sponsorship” is now full. Join our waiting list for priority access if spots become available.
