An innovative partnerships insight platform that maps out the entire sponsorship ecosystem
Luscid allows the user to navigate the data minefield via a platform experience that consolidates 7 separate data API’s in to one user interface.
A partnership search is rarely straightforward. Luscid’s innovative criteria control panel allows the user to trial multiple scenarios and instantly view shifts in recommendations.
Creating a Luscid report takes a matter of minutes. Allowing a user to view objective and accountable recommendations far faster than traditional manual methodologies.
Providing guidance across
7 Partnership Categories 87 Audience Passion Points 8,500+ Potential Partner Properties
Fuelled via an integration of
6 Data Sources – global survey, social listening, search, social and historic commercial insight
Delivering measurement across
50 Countries
100,000 Audience Profile Points
For too long, the sponsorship / partnership industry has been heavily influenced by personal relationships and human bias, rather than transparent, data-driven judgements.
Luscid is here to change this.
In just a few weeks, the 2024 Olympic Games will head to Paris. Despite ranking comfortably within the top three most-watched global sporting events, the Olympics stands apart with its notably brand-free stadiums and field of play. Yet, the absence of visible logos hasn’t deterred sponsors, having generated over $2 billion of annualised spend – a figure more than any other sporting property.
It’s a bumper summer of sport this year headlined by two huge sporting events, Euro 2024, and the Paris Olympics. However, let’s not forget the annual highlight of the tennis calendar, Wimbledon. As the tournament unfolds over the next two weeks, Luscid’s Chief Strategy Officer, Damien Gillman, analyses this prestigious event’s value.
Led by the NFL, the major US sports federations have accelerated their growth on the other side of the Atlantic in recent years. Luscid’s Commercial Manager Ajay Suglani analyses the considerations this will have on sponsorship strategy at brands and rights-holders alike.
Schedule your free platform demo and find out how your business can benefit.
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