What’s in a Name: The Power of Venue Sponsorships
Over the past year, venue naming rights sponsorships have been a prominent topic generating buzz across the sports and entertainment industry. In May, the highly anticipated Co-Op Live Venue opened its doors in the Northwest, instantly becoming the region’s premier indoor entertainment destination. More recently, one of the UK’s oldest and most historic sports venues, Twickenham, announced a landmark £100m 10-year naming rights partnership with Allianz, sparking a lively industry debate.