What makes Luscid different?

A Complete View

Luscid allows the user to navigate the data minefield via a platform experience that consolidates 7 separate data API’s in to one user interface.

Tailored Insight

A partnership search is rarely straightforward. Luscid’s innovative criteria control panel allows the user to trial multiple scenarios and instantly view shifts in recommendations.

Accuracy & Efficiency

Creating a Luscid report takes a matter of minutes. Allowing a user to view objective and accountable recommendations far faster than traditional manual methodologies.

Trusted by Brands, Rights Owners and Agencies

A comprehensive partnership insight platform

Providing guidance across

7 Partnership Categories
87 Audience Passion Points
8,500+ Potential Partner Properties

Fuelled via an integration of

6 Data Sources – global survey, social listening, search, social and historic commercial insight

Delivering measurement across

50 Countries
100,000 Audience Profile Points

Sponsorship decision-making backed by data

For too long, the sponsorship / partnership industry has been heavily influenced by personal relationships and human bias, rather than transparent, data-driven judgements. 

Luscid is here to change this.

Going Transatlantic – NFL Sponsorship Strategy Reimagined

Led by the NFL, the major US sports federations have accelerated their growth on the other side of the Atlantic in recent years. Luscid’s Commercial Manager Ajay Suglani analyses the considerations this will have on sponsorship strategy at brands and rights-holders alike.

Welcome to the Era of Partnership Marketing!

As audiences engage with their interests and passions more consistently than ever before, Chief Strategy Officer at Luscid, Damien Gillman, emphasises the importance of partnership marketing in helping brands become an organic part of their customers’ daily routine.