Sponsorship marketing has sometimes struggled to gain the same level of trust amongst brand marketers as other marketing verticals. Luscid CEO Harry Coe explores why this may be the case – and what can be done to improve matters.
Sponsorship marketing has sometimes struggled to gain the same level of trust amongst brand marketers as other marketing verticals. Luscid CEO Harry Coe explores why this may be the case – and what can be done to improve matters.