Luscid Methodology.
Sponsorship is a dynamic and influential marketing tool, offering brands a unique way to connect with their audiences, drive engagement and enhance their reputation. However, choosing the right sponsorship opportunities requires more than just intuition, it demands a strategic approach that ensures alignment with business objectives, audience insights, and measurable impact. Without a clear methodology, sponsorship investments can become fragmented and ineffective, missing opportunities to deliver real business value.
At Luscid, we redefine sponsorship decision-making by combining strategic expertise with cutting-edge technology. Our proprietary methodology ensures that brands maximise the impact of their sponsorship investments.
Our Approach.
Luscid empowers brands to make informed sponsorship decisions by leveraging data-driven insights, audience profiling, and structured evaluation. Our platform helps brands identify, compare, and select sponsorship opportunities that align with their objectives, values, and target audience.
We do this through five key pillars:
Brand Objectives
We use brand awareness and
engagement as key factors in
identifying the right sponsorship
opportunities. By assessing how different
sponsorships align with a brand’s
need to increase visibility or deepen
audience relationships, we ensure every
investment serves a strategic purpose.
Audience
We leverage audience data to match
brands with sponsorships that resonate
with their target consumers.
Our proprietary software aggregates key
insights, including demographics,
behaviours, and engagement levels,
to help brands make informed,
strategic decisions.
Key Touchpoints
Successful sponsorships are activated
across multiple marketing channels.
Luscid helps brands identify the most
effective sponsorship opportunities
through different key touchpoints,
such as PR, digital content, event
activations, or broadcast media, to
ensure their sponsorship strategy
delivers maximum impact.
Budget Optimisation
Luscid ensures sponsorship
recommendations align with financial
resources. Brands can input their
sponsorship budget, and our platform
prioritises opportunities that offer the
best value for investment, helping them
allocate resources efficiently.
Brand Values
We assess how sponsorship
opportunities align with a brand’s core
values to ensure authenticity and
meaningful audience connections. By
selecting partnerships that reflect a
brand’s principles, we help brands
enhance credibility and foster stronger
relationships with their audience.
Our Proprietary Software.
At the core of our methodology is our advanced data-driven platform, which empowers brands to:
- Compare and rank sponsorship environments based on audience suitability, brand fit, and business objectives.
- Evaluate specific sponsorship properties through structured analysis to identify the best commercial strategic opportunities.
- Support your sponsorship decisions with best-in-class commercial and audience data.
Why Luscid?
In an industry often driven by gut feeling, personal connections
and biases, Luscid brings the rigour and insight to better align your
sponsorship decision. By integrating brand values, audience insights, key
touchpoints and budget efficiency, we help brands make sponsorship
decisions that drive true business impact from brand awareness to
brand engagement and more.
Make your sponsorship investments count.
Work with Luscid and unlock the powerof data-driven decision-making.
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