Innovation ranking celebrates UK businesses of all sizes creating technology for marketing and advertising.
Luscid has been recognised as one of the UK’s most innovative marketing technology platforms in BusinessCloud’s Martech 50 for 2025.
The annual ranking celebrates the top 50 companies transforming how marketing is done, selected by both an expert judging panel and public vote. Luscid’s inclusion reflects the growing demand for a data-led sponsorship strategy.
Luscid combines audience insight, brand fit, and commercial alignment to bring structure and clarity to the sponsorship selection process. The platform enables brands to identify, compare, and prioritise partnership opportunities based on real visibility, audience impact, and strategic outcomes.
Its proprietary dataset includes over 500,000 historic and live partnerships across 15 years and 80 countries, covering 88 sponsorship genres and more than 10,000 listed properties. This depth gives marketers the confidence to make evidence-based decisions with precision and consistency.
The recognition comes during a period of strong momentum for the platform, with a growing client base and adoption across the world.
“Sponsorship is one of the last frontiers in marketing to be truly transformed by technology,” said Damien Gillman, Chief Strategy Officer and Co-Founder of Luscid. “We built Luscid to give brands clarity, speed and commercial control in a space that’s long been driven by subjectivity. Being recognised in the MarTech 50 validates the need for this shift and the impact our platform is already making.”
The MarTech 50 list showcases companies creating original technologies across marketing, insight and advertising, from loyalty engines and programmatic platforms to market intelligence and fraud prevention tools.
“This year’s MarTech 50 showcases an array of British talent creating tech to help companies optimise their marketing and advertising,” said Jonathan Symcox, editor of BusinessCloud.
The final ranking was determined by a combination of public votes and expert insight from a judging panel featuring:
Robin Langford, Editor, Performance Marketing World
Beth Sissons, Senior Director – Awareness2Demand, Tyto
Davina Lines, Managing Director, Mixing Digital
Jonathan Symcox, Editor, BusinessCloud
Explore the full list here.
