Empowering brand teams to
bring clarity to sponsorship.
Empowering brand teams to bring
clarity to sponsorship.
The sponsorship sector is a high-stakes, fast-moving, and still too often built
on opinion and not evidence. That’s why we’re here to give the clarity, structure
and insight marketers need to make smarter and more confident partnership decisions.
Our story.
How do we bring consistency and confidence to a space that’s driven by gut feel?
How do we bring consistency
and confidence to a space
that’s driven by gut feel?
That’s the question Co-Founders Harry Coe and Damien Gillman set out to answer in January 2022.
That’s the question Co-Founders Harry Coe and Damien Gillman set out to answer in January 2022.
They saw brand marketers spending hours gathering decks, chasing internal approvals, and defending choices that lacked clear data.
They saw brand marketers spending hours gathering decks, chasing internal approvals, and defending choices that lacked clear data.
They believed that sponsorship should be the same as any other marketing vertical: with a single source of truth to discover, compare, justify and understand the sponsorship landscape. Luscid was built to do just that. Making sponsorship selection simpler, smarter and scalable for the marketers who need it most.
They believed that sponsorship should be the same as any other marketing vertical: with a single source of truth to discover, compare, justify and understand the sponsorship landscape. Luscid was built to do just that. Making sponsorship selection simpler, smarter and scalable for the marketers who need it most.
What Luscid Does.
What
Luscid Does.
Luscid is a single source of truth for sponsorship selection. It supports brand and partnership
teams by aligning audience, objectives, and budget with the right opportunities, while
eliminating the inefficiencies that hold decision-making back.
Luscid is a single source of truth for sponsorship selection. It supports brand and partnership teams by aligning audience, objectives, and budget
with the right opportunities, while eliminating
the inefficiencies that hold
decision-making back.
With Luscid, brands can:
Discover and compare opportunities in one place
Save hours by
removing admin-heavy, manual selection processes
Justify recommendations with verifiable, first-party commercial data
Benchmark competitors and track market activity
in realtime
Focus their time on building better partnerships, not managing spreadsheets
Why Luscid?
You shouldn’t need three decks, five email threads, and a spreadsheet to answer one simple question: “Is this the right sponsorship for us?” Luscid exists to make that decision easier, without cutting corners.
Built for brand marketers, the platform gives you a clear view
of the market, structured side-by-side comparisons, and
export-ready insights. The platform saves teams time, improves
internal alignment and makes external recommendations stronger.
With Luscid, you spend less time gathering information and more time using it, so decisions are not only saving your team time but can be backed up by data providing clarity your team and leadership expect.
Meet Our Team
Harry’s experience in data and analytics reinforces his belief that Luscid can give brands the global scope needed to simplify sponsorship. He leads Luscid day-to-day while also serving as Chairman of the Sebastian Coe Charitable Foundation.
Harry’s experience in data and analytics reinforces his belief that Luscid can give brands the global scope needed to simplify sponsorship. He leads Luscid day-to-day while also serving as Chairman of the Sebastian Coe Charitable Foundation.
Harry Coe
Co-Founder and
Chief Executive Officer
Damien brings over 20 years of experience in partnerships, including key strategic and leadership roles. Luscid fulfills his long-time goal of creating an agnostic solution to better connect brands and rights holders.
Damien brings over 20 years of experience in partnerships, including key strategic and leadership roles. Luscid fulfills his long-time goal
of creating an agnostic solution
to better connect brands and
rights holders.
Damien Gillman
Co-Founder and
Chief Strategy Officer
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