Luscid has been recognised as one of the UK’s most innovative marketing technology platforms in BusinessCloud’s Martech 50 for 2025.
The Airline Sponsorship Boom: Where Can Brands Lead, Not Just Compete?
Airlines are investing more in soccer and other mainstream sports than ever, but is it driving standout results or getting lost in the noise? In 2024, airline sponsorship reached new highs. With 296 active deals and 152 new ones already signed (GlobalData). Airline brands are raising their profile across sport partnership portfolios, driven by rights-owner… Continue reading The Airline Sponsorship Boom: Where Can Brands Lead, Not Just Compete?
