Why we do what we do?

Luscid is founded on the unwavering belief that decision-making in sports and entertainment marketing must be made objectively, with pinpoint accuracy and every potential opportunity analysed and considered.

Introducing the team

Harry Coe

Chief Executive Officer

Harry is Co-Founder and CEO of Luscid. His work in data and analytics has strengthened his belief, that Luscid can provide the global scope brands need to make the sponsorship market digestible. Harry combines day to day leadership of Luscid with his role as Chairman of the Sebastian Coe Charitable Foundation.

Damien Gillman

Chief Strategy Officer

Damien is Co-Founder and CSO of Luscid. He provides over 20 years’ experience in the partnerships industry, including numerous strategic and leadership roles. Passionate about driving positive change, whilst leveraging the power of data and technology – Luscid is the culmination of a long-held ambition to deliver an agnostic solution to bring brands and rights holders together more effectively.

Tim Joslyn

Chief Technology Officer

Tim is committed to bringing technology and people together to drive change. He is passionate about nurturing dynamic, diverse teams and creating technology solutions with purpose. Connecting with people and finding new ways to be even more efficient make him happiest. In his role at Luscid, Tim strives for product excellence and the ongoing optimisation of our platform.

Andrew Orrock

Andrew has over 20 years' experience in founding and scaling technology businesses, including founding deep tech data platform provider, IOTICS. Andrew is passionate about taking disruptive technologies to market while enabling teams to thrive at their very best, aligned in pursuit of a bold vision to change the world for the better.